Intel

Replacing Homer’s brain with a new Pentium chip turned the lovable idiot into a genius professor who became an expert in all things concerning donuts.

Intel wanted a single campaign that would be effective in approximately 52 countries. To achieve this, they brought in agencies from around the globe to compete. Endless amounts of ideas were presented. My team created a strategy- the chip is the brain of a computer. That in turn led us to present Homer as the ultimate choice to receive the “new” pentium brain.

Results had Intel gross their highest revenue worldwide for a chip launch, the campaign was awarded numerous top industry awards like Gold in One Show, and Adweek named me a top 10 creative